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Workshops 2013 - 2014
Broward County > Cultural Home > Resources > Workshops 2013 - 2014

 

2014 Workshops
All full-day workshops take place
from 8:30 a.m. to 5 p.m.
and include breakfast, lunch
and workhshop materials.
Cost: $25 per workshop unless noted

Click here to download PDF Brochure

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Marketing ROI: Assess and Improve Marketing Effectiveness
January 23, 2014  •  8:30 a.m. – 5 p.m.  •  RSVP
ArtServe • 1350 E. Sunrise Blvd. • Fort Lauderdale

Marketing ROI is a no-nonsense approach to marketing investment which will allow you to improve its impact. With this simple and powerful tool, you will be able to prove the value of your efforts to your board, win the budget battle and elevate the marketing function in your organization. This session will introduce the key concepts of marketing ROI, basic calculations and metrics, and help you initiate a marketing measurement plan.

Speaker: Lara Goetsch, Director of Marketing and Communications
TimeLine Theatre Company, Chicago, Illinois

Lara Goetsch joined TimeLine as director of marketing and communications in 2006. During her tenure, TimeLine has more than tripled its annual earned income, increased subscriptions by 330 percent, and been named The Wall Street Journal’s “Company of the Year” and one of the top 10 emerging professional theaters nationwide by American Theatre Wing. She served as chair of the League of Chicago Theatres Marketing Committee and has presented on arts marketing topics locally and nationally.


Lara Goetsch joined TimeLine as director of marketing and communications in 2006. During her tenure, TimeLine has more than tripled its annual earned income, increased subscriptions by 330 percent, and been named The Wall Street Journal’s “Company of the Year” and one of the top 10 emerging professional theaters nationwide by American Theatre Wing. She served as chair of the League of Chicago Theatres Marketing Committee and has presented on arts marketing topics locally and nationally. - See more at: http://www.artsmarketing.org/bio/profile/goetsch-lara#sthash.vPfqiYIu.dpuf

ara Goetsch joined TimeLine as director of marketing and communications in 2006. During her tenure, TimeLine has more than tripled its annual earned income, increased subscriptions by 330 percent, and been named The Wall Street Journal’s “Company of the Year” and one of the top 10 emerging professional theaters nationwide by American Theatre Wing. She served as chair of the League of Chicago Theatres Marketing Committee and has presented on arts marketing topics locally and nationally. - See more at: http://www.artsmarketing.org/bio/profile/goetsch-lara#sthash.vPfqiYIu.dpufara Goetsch joined TimeLine as director of marketing and communications in 2006. During her tenure, TimeLine has more than tripled its annual earned income, increased subscriptions by 330 percent, and been named The Wall Street Journal’s “Company of the Year” and one of the top 10 emerging professional theaters nationwide by American Theatre Wing. She served as chair of the League of Chicago Theatres Marketing Committee and has presented on arts marketing topics locally and nationally.

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Social Media: An Insider’s Look At Paid Social Media Advertising
Thursday, March 13, 2014  •  8:30 a.m. – 5 p.m.  •  RSVP Full Day
ArtServe • 1350 E. Sunrise Blvd. • Fort Lauderdale
Speaker: Jill Tobias, President of LogOn Media Strategies will present a full-day workshop

Tired of wondering what the "boost" button means on Facebook or how sponsored posts work? Frustrated because your engagement numbers have gone down and you feel like no one is seeing your posts? We'll discuss the move towards paid social media exposure, when to consider it, how to do it and basic analytic data and tips you can use to measure effectiveness. We'll focus primarily on the pay options for Facebook, but we'll also touch on Twitter and LinkedIn.

*** If you are paying with a check, make check payable to: Business for the Arts of Broward (Day of the event cost is $25.00, paying online the event cost is $20.00****

*** A Special Discount is offered to ArtServe Members. Contact Byron Swart for details at 954-462-9191 or byrons@artserve.org

Speaker: Jill Tobias, President,LogOn Media Strategies

Having cut her media chops as a young reporter and communications assistant in Washington, DC, Jillian learned early on that it’s not necessarily what you say, but how you say it. After nearly a decade inside the Beltway, Jillian left the confines of the capital and made her way to sunny South Florida. Blogging her way around the world, Jillian wrote, tweeted and Facebooked from 50 countries building an international audience along the way. With the rise of blogging and social media, Jillian found herself applying those same Washingtonian communications strategies to online engagement.