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Linda Flynn
Broward County 2020 Cultural Plan 

In The News

Linda FlynnLinda Flynn
WAKELING INC DBA THE TARA GROUP

Linda Flynn is owner of Wakeling Inc d/b/a The Tara Group, and works with both private and public sector clients on research projects. She is located in Fort Lauderdale, Florida and is a certified, woman-owned small business demonstrating significant experience in end-to-end qualitative and quantitative research design, execution, and analysis. The Tara Group focuses on effective research strategy for business: determining key drivers, providing unique insights, and translating results into actionable planning. Using best practices, it takes advantage of its breadth of strategic alliances and builds a preeminent team to meet a client’s research needs. Services include custom marketing research and all qualitative and quantitative research methodologies including web-based and traditional surveys, focus groups, affinity and natural groups, and one-on-one interviews.

Previously, the owner, Ms. Flynn worked as a consultant for URS for the Florida Department of Transportation, and has held high-level project management positions with non-profit organizations. She partners with her clients on customer opinion, public opinion and other market research initiatives. Linda has presented at national conferences on customer research programs. Linda holds a Bachelors Degree in Cognitive Psychology, a Masters in Industrial/Organizational Psychology, and certificates in customer relationship management and research.

Current Projects

  • KPMG LLP for Florida’s Turnpike Enterprise (in collaboration with POWERi)
    Conducts all customer satisfaction studies and related surveys
    Conducts annual workforce surveys
     
  • Core Strategies for Non-Profits
    Key partner for all research services
    Broward College
    Conducted large-scale perception and awareness study including household surveys, focus groups, business community interviews, and BCC employee groups. Follow-up research to be conducted late 2008.
     
  • InterMedia Marketing and Advertising
    Key partner for all research services for clients including advertising research, customer research, name research, and general market research.
     
  • The Keyes Company
    Key partner for research and marketing management services.
     

Affiliations

American Psychological Association (APA)
World Association of Opinion and Marketing Research Professionals (ESOMAR)
American Marketing Association (AMA)
Society for Industrial / Organizational Psychology (SIOP)
 

Business Certifications

State of Florida – Minority Business Enterprise (certified woman-owned)
Broward County – Small Business Enterprise (certified woman-owned)