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Broward County Logo

Human Resources Division
115 South Andrews Avenue, Room 508
Fort Lauderdale, Florida 33301


Class Code:P2328

PUBLIC COMMUNICATIONS SPECIALIST

NATURE OF WORK

This is highly responsible supervisory, journalistic, marketing and communications work in support of the creation and dissemination of public information to promote County programs and services and their value to the community.

Work involves researching, planning, developing and supervising the implementation of marketing, communications and special event plans; writing and producing traditional and new media communications, including news releases and website content; and providing quality assurance in accordance with County branding and best practices.

Work requires the exercise of considerable independent judgment and initiative. Work is reviewed through conferences and evaluation of results achieved.

ILLUSTRATIVE TASKS

Monitors and reports on agency compliance with County quality assurance standards. 

Manages communications and marketing plans which have high visibility and require knowledge of current events and issues across the organization.

Proactively identifies and creates high-level communications for the Office of Public Communications and 50+ agencies throughout the County, including news releases, Internet and Intranet websites, publications, reports, brochures, flyers, speeches for senior management and elected officials and other publicity messages and materials.

Researches and writes communications to media, members of the public, business community,  elected officials, and employees  including news releases, newsletters, talking points, speeches,  presentations, proclamations and Annual Reports.

Reviews and edits the communications work of other agencies, including news releases, publications and websites; assists in establishing quality assurance guidelines, and supervises agency compliance.

Designs and writes content for websites; interfaces with technical staff as necessary to implement more complex website projects.

Meets with County agency staff to determine business needs and provides guidance and assistance with the development of marketing, education and outreach programs, exhibits and displays, and events such as grand openings and groundbreakings.

Acts as a member of the Broward Emergency Response Team and staffs Emergency Support Function 14 (Public Information) during activations of the Emergency Operations Center; responsible for media relations and collecting, writing and disseminating public safety information.

Performs related work as required.

KNOWLEDGE, ABILITIES AND SKILLS

Considerable knowledge of journalistic principles and practices, and the techniques of researching, composing and editing publicity material.

Knowledge of current communications channels, including traditional and new media, and a working knowledge of the technology supporting them.

Knowledge of design, website guidelines and standards, and communication industry best practices.

Ability to communicate effectively, both orally and in writing.

Ability to write and assemble interesting and informative articles, news releases and other publicity messages and materials.

Ability to maintain awareness of current events that may impact implementation of county policies and public information programs. 

Ability to perform the basic functions of website content management systems.

Ability to work independently, plan, organize and execute assignments with minimum supervision.

Ability to organize, plan and implement multiple, time-sensitive assignments, including acting as a project team leader, supervising the activities of others.

Ability to serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Ethics and Conflict of Interest policies.

Ability to establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, gender, national origin, age, marital status, political affiliation, familial status, disability, sexual orientation, pregnancy, or gender identity and expression.

REQUIRED EXPERIENCE AND TRAINING

Graduation from an accredited four-year college or university with major course work in journalism, marketing or related field; five (5) years  of experience in news writing, public relations or special event planning; or any equivalent combination of relevant training and experience.


GENERAL INFORMATION

Bargaining Unit:   Government Supervisors Association – (Professional Unit)
FLSA Status:   Exempt
Financial Disclosure Required:   No
Class Spec. Estab./Revised:   E 10/2007    R  12/2012


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